91.5 KRCC Radio Station Wraps Up Successful Fall Membership Drive

By SASHA HART

This past week, 91.5 KRCC wrapped up its fall membership drive. KRCC is Southern Colorado’s national public radio station based on the Colorado College campus. This membership drive was one of three membership drives KRCC holds each year and was considered a success. During this particular fundraising drive, the station surpassed its set goal of 200 new members by gaining 250, and receiving over 700 monetary pledges.

Only about 5 to 7 percent of the station’s yearly funding comes from the Corporation for Public Broadcasting, an entity of the federal government established through the Public Broadcasting Act of 1967. The station alone is responsible for raising the rest of their annual income through individual memberships, corporate support, and foundation gifts. Fundraising is a very important component, because membership pledges make up over 50 percent of the station’s yearly funding.

The difference between the station’s fundraising drives and their regular fundraising is that during drives they use three to eight minute segments of air time during regular scheduled programming to pitch the case to their listeners for supporting public radio. Because the average 91.5 KRCC listener listens to the station’s programming for 13 minutes per listening session, they could listen to the station regularly and never hear programming regarding the importance of member contributions. The drives allow the station to use air time to discuss their business model and explain why listener support is so important to the existence of public radio.

Leading up to fundraising drives, KRCC sends out letters and emails before the drive and makes on-air announcements about the upcoming drive. As a further incentive to pledge, the station offers thank-you gifts for people who pledge during the membership drive. During this membership drive, they offered a KRCC beanie for a $10-per-month gift, and a one-year digital subscription to the New York Times for people who pledged $20-per-month.

Aside from the membership drives, KRCC relies upon a sustaining membership model that was introduced a few years ago, in which people contribute small monthly amounts for a sustained period. This gives the station a much steadier revenue stream than they had previously. Up until the sustaining membership model was introduced, the station had to rely solely on their membership drives for fundraising.

The KRCC station hopes to hear from many more new members during their end-of-year drive, which runs from November to December.

This past week, 91.5 KRCC wrapped up its fall membership drive. KRCC is Southern Colorado’s national public radio station based on the Colorado College campus. This membership drive was one of three membership drives KRCC holds each year and was considered a success. During this particular fundraising drive, the station surpassed its set goal of 200 new members, gaining 250 new individuals, and received over 700 pledges.

Only about five to seven percent of the station’s yearly funding comes from the Corporation for Public Broadcasting, an entity of the federal government established through the Public Broadcasting Act of 1967. The station alone is responsible for raising the rest of their annual income through individual memberships, corporate support, and foundation gifts. Fundraising is a very important component, because membership pledges make up over 50 percent of the station’s yearly funding.

The difference between the station’s fundraising drives and their regular fundraising is that during drives they use three to eight minute segments of air time during regular scheduled programming to pitch the case to their listeners for supporting public radio. Because the average 91.5 KRCC listener listens to the station’s programming for thirteen minutes per listening session, they could listen to the station regularly and never hear programming regarding the importance of member contributions. The drives allow the station to use air time to discuss their business model and explain why listener support is so important to the existence of public radio.

Leading up to fundraising drives, KRCC sends out letters and emails before the drive and makes on-air announcements about the upcoming drive. As a further incentive to pledge, the station offers thank-you gifts for people who pledge during the membership drive. During this membership drive, they offered a KRCC beanie for a $10 a month gift, and a one year digital subscription to the New York Times for people who pledged $20 a month.

Aside from the membership drives, KRCC relies upon a sustaining membership model that was introduced a few years ago, in which people contribute small monthly amounts for a sustained period. This gives the station a much steadier revenue stream than they had previously. Up until the sustaining membership model was introduced, the station had to rely solely on their membership drives for fundraising.

The KRCC station hopes to hear from many more new members during their end-of-year drive, which runs from November to December.

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