Don’t pretend you haven’t seen at least one episode of “Keeping Up with the Kardashians.” They’ve been on E! far too long. Okay fine, maybe you live under a rock, but you most definitely know who they are. Each week, their faces and glorious behinds grace the cover of one or more gossip magazines. And, to be politically correct, we will define “the Kardashians” to include their Jenner counterparts.
While in line at King Sooper’s the other day, I couldn’t help but notice a Baywatch swimsuit-clad Kylie Jenner looking oddly like her step-sister Kim Kardashian, plastered on the cover of InTouch weekly. Pause. Kylie just turned 18. Resume. I couldn’t help but wonder:1) Why that iconic red one-piece? 2) How much money did she make from that picture? And just to clarify no, I did not purchase the InTouch. I restrained myself, for once.
Upon arrival home, I Googled Kylie Jenner’s net worth, a whopping $5 million, at 18 years old. You may be thinking, $5 million is chump change. How much is your net worth? (No, not your parents, you.) $5, okay, great, glad we clarified. After having a mini-heart attack, I thought, “These people [the Kardashian Kollective] know how to capitalize on their assets (every pun intended).”
Upon further mulling and binge watching, I concluded matriarch Kris Kardashian was the sole entrepreneurial force. As an avid viewer of the show, we are constantly reminded that Kris is the brain of the Kardashian operation. There is rarely an episode where Kris doesn’t either push one of her children into a new job or resolve the inevitable discovery of a family problem made public. Regardless, the family somehow comes out on top and makes a million or two in the process.
I think we could all use a strategy seminar with Kris Jenner, especially as we begin to apply for jobs and internships. Her class would mainly be self-discovery of your assets, how to use them to your advantage, and then exploit them. Can you imagine how good your resume would sound after she looked at it? To enjoy the seminar, you would have to be able to put aside your morals a bit. But what does that matter in the grand scheme of things? People may question your entire being, but, you’ll have that dream job, so who cares?
Whether or not you agree with the way the Kardashians conduct their affairs, one must agree they have made some savvy business decisions that have allowed them to lead a life of luxury. They may be a little ditzy, culturally ignorant, and scandalous, but you’ve got to giggle at it all. The most important thing we can learn from the Kardashian’s empire is if you listen to your mother, she will achieve all your wildest dreams for you.